A recent brand assessment revealed a critical insight—while our fiber network is one of the most advanced in the country, public perception still ties it to our municipal roots as a local utility. To compete with national providers moving into our region, we must reposition LUS Fiber as a premium, enterprise-level technology provider.

This rebrand is about changing how we are viewed, valued, and chosen—not just as a local alternative, but as the best choice for both businesses and residents who need reliability, speed, and true local support.

Not at all. Your current service will remain as reliable and high-quality as ever. The rebranding will not affect the performance for our existing customers.

The most noticeable change you'll encounter as we transition to LFT Fiber will be our new visual identity. Over the coming months, you'll see us transition to our new logo and branding appear across various touchpoints. This includes updates to your billing statements, the look of our service vehicles, and the uniforms of our technicians, and more. Rest assured, this rollout will be gradual to ensure a smooth transition, and we'll keep you informed every step of the way. While our appearance is getting an upgrade, our commitment to providing exceptional service and support remains the same. You can expect the same great customer service, the same fair pricing, and the same community-driven approach.

No, your billing and account management will not change. You will still be able to manage your account as you always have, and all contracts will remain in effect as agreed. If any changes are to be made in the future, we will communicate them well in advance.

Absolutely! As we expand our infrastructure, more communities will have access to our services. We encourage interested customers to visit lftfiber.com to check availability and show demand. This will allow us to determine how we can serve their connectivity needs.

Our immediate areas are primarily dictated by grant provisions -but worry not! Our ultimate goal is to bridge the digital divide and reach everyone in need of our services. By signing up at lftfiber.com, you demonstrate a demand for our services in your area. Encouraging your neighbors to sign up will also tremendously help us identify and respond to you and your neighbor’s needs.

We are excited about the potential to introduce enhanced services and benefits for our business customers. We are constantly exploring new ways to add value and will keep our business customers updated on any new offerings that can help their businesses grow and succeed.

No, there will be no interruption to your service. The rebranding process is designed to be seamless and will not impact the quality or continuity of your services.

Rest assured, the rebranding will not lead to any price increases. Our current customers' pricing structure remains unchanged by this initiative. Any future adjustments would only occur as part of routine rate reviews or expiring promotions, unrelated to the rebrand itself. We are, however, constantly looking for ways to enhance value, and we'll have some positive news to share in the near future. Keep an eye out for updates!